Tactic TA01: Plan Strategy

• Summary: Define the desired end state, i.e. the set of required conditions that defines achievement of all objectives.

• Belongs to phase: P01

Tasks
TK0001 Goal setting
TK0002 Population research / audience analysis (centre of gravity)
TK0003 Campaign design (objective design)
TK0031 OPSEC for TA01

Techniques
T0073 Determine Target Audiences
T0074 Determine Strategic Ends
T0074.001 Geopolitical Advantage
T0074.002 Domestic Political Advantage
T0074.003 Economic Advantage
T0074.004 Ideological Advantage

Counters	Response types
C00006 Charge for social media	D02
C00010 Enhanced privacy regulation for social media	D02
C00012 Platform regulation	D02
C00013 Rating framework for news	D02
C00016 Censorship	D02
C00073 Inoculate populations through media literacy training	D02
C00174 Create a healthier news environment	D02
C00017 Repair broken social connections	D03
C00019 Reduce effect of division-enablers	D03
C00153 Take pre-emptive action against actors' infrastructure	D03
C00159 Have a disinformation response plan	D03
C00170 elevate information as a critical domain of statecraft	D03
C00190 open engagement with civil society	D03
C00205 strong dialogue between the federal government and private sector to encourage better reporting	D03
C00212 build public resilience by making civil society more vibrant	D03
C00220 Develop a monitoring and intelligence plan	D03
C00221 Run a disinformation red team, and design mitigation factors	D03
C00223 Strengthen Trust in social media platforms	D03
C00008 Create shared fact-checking database	D04
C00021 Encourage in-person communication	D04
C00022 Innoculate. Positive campaign to promote feeling of safety	D04
C00024 Promote healthy narratives	D04
C00026 Shore up democracy based messages	D04
C00111 Reduce polarisation by connecting and presenting sympathetic renditions of opposite views	D04
C00027 Create culture of civility	D07
C00096 Strengthen institutions that are always truth tellers	D07
C00161 Coalition Building with stakeholders and Third-Party Inducements	D07
C00176 Improve Coordination amongst stakeholders: public and private	D07

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