Technique T0039: Bait Influencer

Summary: Influencers are people on social media platforms who have large audiences.

Threat Actors can try to trick Influencers such as celebrities, journalists, or local leaders who aren’t associated with their campaign into amplifying campaign content. This gives them access to the Influencer’s audience without having to go through the effort of building it themselves, and it helps legitimise their message by associating it with the Influencer, benefitting from their audience’s trust in them.

Tactic: TA17 Maximise Exposure

Associated Technique	Description

Incident	Descriptions given for this incident

Counters	Response types
C00087 Make more noise than the disinformation	D04
C00114 Don't engage with payloads	D02
C00154 Ask media not to report false information	D02
C00160 find and train influencers	D02

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