Technique T0072.004: Psychographic Segmentation

Summary: An influence operation may target populations based on psychographic segmentation, which uses audience values and decision-making processes. An operation may individually gather psychographic data with its own surveys or collection tools or externally purchase data from social media companies or online surveys, such as personality quizzes.

Tactic: TA13 Target Audience Analysis

Parent Technique: T0072 Segment Audiences

Associated Technique	Description

Incident	Descriptions given for this incident

Counters	Response types

DO NOT EDIT ABOVE THIS LINE - PLEASE ADD NOTES BELOW