Engram Cloud Branding

May 4, 2026 · View on GitHub

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Engram Cloud Branding

This page defines the visual identity and asset usage for Engram Cloud.

Current assets live under assets/branding/.

Brand Positioning

Engram Cloud should feel:

  • local-first
  • futuristic
  • self-hosted
  • developer-grade
  • reliable
  • slightly playful, without losing technical credibility

Core idea:

a shared memory mesh that remains under the developer's control.

Core Motif

The elephant remains the identity anchor, extended for cloud continuity:

  • cloud/memory mesh geometry
  • neon/future glow
  • multi-device continuity motifs

Asset Set

assets/branding/engram-banner.png
assets/branding/engram-logo-only.png
assets/branding/engram-cloud-logo.png
assets/branding/engram-cloud-elephant-network.png
assets/branding/engram-cloud-elephant.png

Preview

Engram Banner

Engram Elephant Logo

Engram Cloud Logo

Engram Cloud Elephant Network

Engram Cloud Elephant

Intended Roles

engram-banner.png

  • Top-level README hero image
  • General project/release/social visual for Engram as a whole
  • Brand tagline carrier: “One Brain. Local or Cloud.”

engram-logo-only.png

  • Mascot-only identity mark
  • Avatar/icon/supporting visual where the full banner would be too wide

engram-cloud-logo.png

  • Hero image in cloud docs
  • Launch/social/release visual

engram-cloud-elephant-network.png

  • Architecture/deployment continuity visual
  • Multi-machine sync concept visual

engram-cloud-elephant.png

  • Supporting mascot accent in lighter sections
  • Login/dashboard branding accents (sparingly)

Usage Notes

Do

  • Keep dark theme coherent
  • Keep contrast high for text and status UI
  • Use elephant + network motif to reinforce memory continuity

Don’t

  • Let branding crowd out operational/product information
  • Use low-contrast body copy on dark backgrounds
  • Mix unrelated mascot styles