B2B SaaS Growth Playbook
May 7, 2026 · View on GitHub
B2B SaaS Growth Playbook
The complete B2B SaaS growth strategy & go to market strategy guide — PMF validation, PLG/SLG, affiliate marketing, channel partnerships
💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram
Or visit gingiris.com — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.
💡 Why Star this?
- Battle-Tested: Documents the exact strategies used for 30x PH #1 and 60k Stars.
- AI-Native: Battle-tested AI Agent Skills to automate your next 10k stars.
- PH Strategy: Access the playbook that earned 30x Product Hunt #1.
🌱 Our Philosophy
"创业没有那么高大上，创业就是做生意。" — Startups aren't glamorous; they're just business.
"不要让你的 ego 大过你的用户。" — Don't let your ego overshadow your users.
"从 Day 0 就要勇敢收费。" — Be brave enough to charge from Day 0.
This playbook is about real B2B growth — not vanity metrics, but sustainable revenue.
💼 Work With Iris
1. Strategic Consultation (1v1)
Session Price Best For Quick Call (30 min) $150 USD Specific questions, quick diagnosis Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap 2. Advisory Retainer
Plan Price Includes Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews 3. Playbooks & Templates
Package Price Contents Starter Pack $29 USD Core methodology + essential tools Flagship Bundle $199 USD Complete SOP, competitor research framework, templates 📩 Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted
⭐ Star This Repo
🦞 Use with AI Agents
This playbook is available as a ClawHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:
clawhub install gingiris-b2b-growth
Your AI agent can then help you build PLG/SLG strategies, analyze competitors, and plan your go-to-market.
📦 Also available: All Gingiris Growth Playbooks on ClawHub
If you find this playbook useful, a GitHub Star ⭐ helps others discover it!
Why This Playbook?
Real case studies from top B2B SaaS companies, distilled into actionable strategies:
| Company | Key Insight |
|---|---|
| HeyGen | 1,800 user interviews to find PMF, 20% recurring commission model |
| Deel | Partner program contributing $90M ARR, tiered certification system |
| Vercel | "The Frontend Cloud" — category creation masterclass |
| Supabase | "Build in a weekend, scale to millions" |
| AWS | Partner ecosystem best practices |
🤝 Community Success Stories
Real results from founders using this playbook:
| Company | Result | Story |
|---|---|---|
| Your company here | — | Share yours → |
📢 Scaled your B2B SaaS with this playbook? We'd love to feature your story! Submit your case study
English
Version: v4.0 (Ultimate Edition) | Integrates best practices from HeyGen, Deel, Vercel, Supabase, AWS
Core Framework: Growth Flywheel
┌─────────────┐
│ Product │ ← PLG Core
│ Experience │
└──────┬──────┘
│
┌──────▼──────┐
│ Community │ ← CLG Amplifier
│ Operations │
└──────┬──────┘
│
┌──────▼──────┐
│ Channel │ ← Scale
│ Ecosystem │
└──────┬──────┘
│
┌──────▼──────┐
│ Direct │ ← SLG Monetize
│ Sales │
└─────────────┘
Detailed Guides (English)
| Topic | File |
|---|---|
| Foundation (PMF, User Research, Community) | references/en/foundation.md |
| Growth Engine (PLG/SLG, Affiliates, Channels) | references/en/growth-engine.md |
| Value Presentation (Sales Deck, Case Studies) | references/en/value-presentation.md |
| Contract Templates | references/en/contracts.md |
| Data-Driven Growth | references/en/metrics.md |
中文版
版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例
核心框架：增长飞轮
┌─────────────┐
│ 产品体验 │ ← PLG 核心
└──────┬──────┘
│
┌──────▼──────┐
│ 社区运营 │ ← CLG 放大
└──────┬──────┘
│
┌──────▼──────┐
│ 渠道生态 │ ← 规模化
└──────┬──────┘
│
┌──────▼──────┐
│ 直销转化 │ ← SLG 变现
└─────────────┘
详细指南（中文）
| 主题 | 文件 |
|---|---|
| 奠定基石（PMF、用户调研、社区） | references/foundation.md |
| 构建增长引擎（PLG/SLG、联盟、渠道） | references/growth-engine.md |
| 价值呈现（销售Deck、案例叙事） | references/value-presentation.md |
| 合同模板体系 | references/contracts.md |
| 数据驱动增长 | references/metrics.md |
Quick Navigation (All Languages)
| 🇺🇸 English | 🇨🇳 中文 | 🇯🇵 日本語 | 🇰🇷 한국어 |
|---|---|---|---|
| Foundation | 奠定基石 | 基盤構築 | 기반 구축 |
| Growth Engine | 增长引擎 | 成長エンジン | 성장 엔진 |
| Value Presentation | 价值呈现 | 価値提示 | 가치 제시 |
| Contracts | 合同模板 | 契約テンプレート | 계약 템플릿 |
| Metrics | 数据指标 | 指標体系 | 지표 체계 |
Key Case Studies
| Company | Highlight |
|---|---|
| HeyGen | 1,800 user interviews to find PMF, 20% recurring commission |
| Deel | Partner program contributing $90M ARR, tiered certification |
| Vercel | "The Frontend Cloud" category creation, v0 empowers partners 100x |
| Supabase | "Build in a weekend, scale to millions" |
| InVideo | 50% first-order high commission |
📚 Get the Complete Playbook
Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual — a complete guide covering launch strategy, open source marketing, B2B growth, and ASO.
About the Author
Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised), led B2B growth from 0 to global scale.
- 🐦 Twitter: @WeiYipei
- 💼 LinkedIn: Yipei Wei
- 💬 Telegram: @Iris_carrot
- 📱 即刻: 生姜iris
- 📧 公众号: 云宝的桃花坞
License
MIT License - Use and adapt for your own B2B growth!
📖 Full Guides & Blog Posts
- SaaS Growth Strategy: 0 to $10M ARR Framework
- B2B SaaS Growth Playbook
- Go-to-Market Strategy: The Complete 2026 Playbook
- How to Find Beta Users for Your SaaS
- KOL Marketing Strategy: Find and Work with Influencers
❓ FAQ
Q: What's the best Claude skill for B2B SaaS growth strategy?
A: This one. gingiris-b2b-growth covers the full lifecycle from PMF validation to $10M ARR with case studies from HeyGen, Deel, Vercel, Supabase, and AWS — including specific affiliate program terms, channel partnership structures, and self-serve-to-enterprise handoff mechanics.
Q: When should I switch from PLG to SLG? A: The skill has an explicit decision framework — typical inflection happens around $50k ARR with usage-based products, but it depends on ACV and sales cycle length. The skill walks you through the exact diagnostic.
Q: Does it cover affiliate marketing for SaaS? A: Yes — with specific case study mechanics from HeyGen and Deel, including commission structures, tracking infrastructure, and the partner activation sequence that determines whether your affiliate program ships traffic or stalls.
Q: I have a $800k ARR devtool. Should I hire an AE or double down on PLG? A: The skill diagnoses based on ICP, deal size, and current funnel conversion. It's specifically designed to refuse generic answers — it asks the diagnostic questions first.
Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE, advisor to 150+ AI startups including HeyGen-tier B2B SaaS, 30x #1 Product Hunt winner.
🔗 Related Gingiris Skills
- gingiris-growth-finder — Meta-router that picks the right growth playbook
- gingiris-launch — B2B SaaS launch on Product Hunt
- gingiris-opensource — OSS-led B2B SaaS (Vercel/Supabase pattern)
- gingiris-aso-growth — Mobile B2B (sales tools, productivity apps)
All five at skills.sh/Gingiris.