| Factor | Recommendation |
|---|
| Product Maturity | Ensure stability for traffic surge |
| Community Base | Have Discord/Telegram community ready |
| GitHub Stars | Recommend 500+ before PH launch |
| Competition | Avoid launching same day as well-known products |
| Day of Week | Tuesday-Thursday best; Monday competitive, weekend low traffic |
Tool: PH Deck — Check daily featured products
| Type | Pros | Cons |
|---|
| Top Hunter (e.g., Chris Messina) | High followers, strong endorsement | Expensive, busy schedule |
| Mid-tier Hunter | Good value, smooth communication | Less influence |
| Local Hunter | Low communication cost, affordable | Limited overseas influence |
- Book (L-6 weeks): Twitter DM or email
- Meeting (L-4 weeks): 30-60 min video call, get feedback
- Draft Page (L-2 weeks): Create draft, invite Hunter review
- Maker Profiles (L-1 week): Ensure all team members have complete profiles
- Notify (Day before): Click "Notify Followers"
| Asset | Requirements |
|---|
| Tagline | One-liner, consistent with website |
| Description | Detailed value proposition, highlight differentiation |
| 5 Screenshots/GIFs | Each corresponds to a core selling point |
| Brand Video | First position, user's first impression |
| Founder Video | 30-60 seconds, sincere introduction |
| Time (PST) | Key Tasks |
|---|
| Day before 21:00 | Domestic channel preview |
| 00:01 | PH page live, Makers post comments |
| 00:01 | Official Twitter/Discord announcement |
| 00:01-04:00 | First wave KOL posts |
| 01:00-03:00 | Reddit & HN posts |
| 04:00-08:00 | Overseas group promotion + PH comment engagement |
| 08:00-12:00 | Second wave KOL + Twitter DM outreach |
| 12:00-17:00 | Monitor rankings, adjust strategy |
| 17:00-21:00 | Asia/domestic channel burst |
| 21:00-23:59 | Final sprint + thank you prep |
⚠️ Important: Product Hunt has strict rules against artificial vote manipulation. All upvote activity must come from genuine users who have tried or are interested in your product. Tactics that coordinate votes from users who have not used the product, or that use multiple accounts/IPs to simulate organic activity, violate PH's guidelines and can result in vote removal or account bans.
The best way to rank highly on Product Hunt is to build a real community of users before launch day. Focus on:
| Channel | Best Practice |
|---|
| Existing community | Notify your Discord/Telegram/newsletter subscribers — they are your most genuine supporters |
| Social media | Share your PH page on Twitter/LinkedIn with an honest, compelling message |
| Personal network | Reach out personally to friends, colleagues, and advisors who have genuinely used the product |
| Email list | Send a launch-day email to your subscriber list with a direct link to your PH page |
| Situation | Response |
|---|
| Not Featured | Contact support@producthunt.com |
| Pre-launched by others | Contact PH, provide ownership proof |
| Votes removed | Review your promotion strategy for any activity that may have appeared inauthentic; focus on genuine community engagement |