Preparation Phase SOP (L-6 to L-1 Weeks)
March 5, 2026 · View on GitHub
1. Strategic Definition (L-6 Weeks)
| Core Question | Output |
|---|---|
| Who are our users? | ICP Document |
| What problem do we solve? | Value Proposition (Tagline + 3 key points) |
| What are our goals? | Launch Goals Document (quantifiable KPIs) |
| What's our budget? | Budget Table |
| What are our keywords? | Keyword List (10 competitor + 10 scenario) |
Tools: Prolific, AITDK, Keywords Everywhere
2. Website Optimization (L-5 to L-2 Weeks)
Must-Have Checklist
| Section | Required Content |
|---|---|
| Hero | Main headline + subtitle + CTA + product screenshot/video |
| Features | 3 core selling points with scenario GIFs |
| Testimonials | Real testimonials (avatar + title + company) |
| Coming Soon | Preview upcoming features |
Conversion Rate Benchmark: Minimum 10%, Excellent 30-40%
3. Video Production (L-5 to L-1 Weeks)
Launch Video Structure
- Duration: 60-90 seconds
- Structure: Slogan → 3 feature highlights → Slogan (reinforce memory)
Feature Tutorial Script Template
[Hook - 0-5s] Present user pain point
[Feature Intro - 5-15s] One-sentence introduction
[Demo - 15-60s] Step-by-step walkthrough
[CTA - Last 10s] Summary and call to action
4. Influencer Strategy (L-4 Weeks)
Influencer Value Ranking
| Type | Examples | Value |
|---|---|---|
| Newsletter Founders | Rowan Cheung, Zain Kahn | Highest |
| Developers/Engineers | Andrej Karpathy | Very High |
| Executives | Patrick Collison | Very High |
| Founders/Indies | Greg Isenberg | High |
| AI Hype Accounts | Various | Low (not recommended) |
Top AI Newsletter Founders
| Newsletter | Founder | X Handle |
|---|---|---|
| The Rundown AI | Rowan Cheung | @rowancheung |
| Superhuman AI | Zain Kahn | @heykahn |
| Ben's Bites | Ben Tossell | @bentossell |
5. KOL Collaboration (L-4 to L+1 Weeks)
Selection Criteria
- Followers: 10K-100K ideal
- Engagement: Views/Followers > 10%
- Vertical relevance: High match with product
Platform Pricing Reference
| Platform | Format | Price Range |
|---|---|---|
| Twitter/X | 1 Thread | $50-$200 |
| YouTube | Long video | $600-$1,500 |
| TikTok | Single post | $200-$500 |
6. UGC Growth Engine
Core Philosophy
Find Brand Ambassadors, not just UGC creators — people who truly love the product.
Passion > Experience, Amateurs > Influencers, Quality > Quantity
Creator Tiers
| Type | Characteristic | Role |
|---|---|---|
| Executors | Can replicate viral scripts | Batch content production |
| Strategists | Can create and test new concepts | Explore new directions |
Team Reference (Wispr Flow): 10 Strategists + 70 Executors
7. Reddit Operations
AI Agent Workflow
- Pain Point Discovery: Reddit Pain Points Agent
- Content Strategy: Reddit Marketing Agent
- Account Warm-up: 2-4 weeks in advance
- Posting: Day 1: 10 posts, then 5/day
Recommended Subreddits
r/artificial, r/AItools, r/SideProject, r/indiehackers, r/productivity, Hacker News