Product Launch (Launch Week)
March 5, 2026 ยท View on GitHub
Launch Week Principles
- Content Rhythm: One theme per day, progressive depth
- Channel Synergy: Simultaneous multi-channel publishing
- Goal-Oriented: Core goal is user growth and community activation
- Momentum Building: Prepare for PH launch
Day 1 (Monday): Main Launch Day
Theme: Official product release, showcase core value and demo video Goal: Maximize initial exposure, GitHub Stars sprint (100-120 on day 1)
| Time (PST) | Platform | Content |
|---|---|---|
| 00:01 | Twitter/X | Main launch tweet (with demo video) |
| 00:01 | Discord/Telegram | Community announcement |
| 00:30 | GitHub | README update |
| 01:00-04:00 | Twitter/X | KOL first wave threads |
| 02:00 | Posts (10 posts) | |
| 04:00-08:00 | Overseas groups | Group distribution |
| All day | UGC channels | 20 UGC posts across platforms |
Day 1 Checklist
- Main tweet with demo video published
- Community announcements sent
- GitHub README updated
- Core KOL threads published
- Reddit posts published (10)
- Overseas group messages sent
- 20 UGC posts published
Day 2 (Tuesday): Tutorial Day
Theme: Step-by-step getting started tutorial Goal: Improve new user activation, cumulative 200-240 Stars
Day 3-4 (Wed-Thu): Feature Deep Dives
Theme: Deep dive into core features 1 and 2 Goal: Attract users interested in specific features, cumulative 400-480 Stars
Day 5 (Friday): Community & Summary
Theme: Community activities, Launch Week summary, PH preview Goal: Strengthen community cohesion, prepare for PH
- Host AMA (Ask Me Anything)
- Publish summary tweet, preview PH
- Send thank you newsletter
Post-Launch Week: Momentum Building (L+1 to PH-1 Week)
- Continuous Content: 1-2 valuable posts per week
- Collect User Cases: Case studies and testimonials for PH page
- Monitor GitHub Stars: Key reference for PH timing
- PH Preview: Start teasing 1-2 weeks before: "We're coming to Product Hunt!"