Brand

Identity kit v1 — 13 assets. Everything here is vector, drawn as paths, with no font or network dependency. Source files live in assets/brand/.

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Lockups

01 · Primary horizontal. The default. Icon and wordmark share cap height.

02 · Stacked. For square-ish spaces where the horizontal lockup would set too small.

03 · Reversed. Dark UI only. The seal switches to #D8455A — #8A1C2B is too dark to hold on near-black.

04 · Single colour. All near-black. Print, embroidery, faxable docs, anywhere the accent cannot survive.

05 · Single colour accent. All maroon. Use sparingly — never next to 01.

06 · Wordmark. Jost, 500/400 weight break between mail and access, tracking −0.04em.

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Profile & app marks

07 · social 400	08 · avatar light	09 · app icon	10 · app icon alt

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Favicons

Progressively simplified — the mark is redrawn at each size, not scaled down.

11 · 64px — full mark	12 · 32px — heavier strokes, single seal bar	13 · 16px — three bars, accent block

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Palette

Three colours. Nothing else.

	Name	Hex	Role
	near-black	#0D0D0D	Structure. The mark, the wordmark, body text.
	maroon	#8A1C2B	Risk. One element only — never a second maroon element in the same view.
	maroon (dark UI)	#D8455A	The maroon, lifted for near-black backgrounds. Same job, same one-element rule.
	cool gray	#9AA0A6	Support — labels, rules, secondary text. Never the mark.

Supporting surfaces used in the kit: #FAFAFA (light panel), #F2F2F3 (chip), #E9E9EB (rules), #6E747A (mono label).

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Typography

Face	Use	Setting
Jost	Wordmark, headings	mail at 500, access at 400; tracking −0.04em
IBM Plex Mono	Labels, captions, metadata	Uppercase, tracking 0.18–0.22em, colour #6E747A

The shipped lockups have the wordmark converted to outlines, so nothing needs Jost installed to render correctly.

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Clearspace

Minimum clearspace is ½ the mark height on all four sides. Nothing enters that box — no text, no rules, no other logos.

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Rules

• Use 01 unless there is a reason not to.
• On near-black, use 03 — not 01 with the background knocked out.
• Never recolour the mark outside the four lockups above.
• Never add a second maroon element to a view. The accent marks risk; two accents mark nothing.
• Never stretch, rotate, outline, or add effects to the mark.
• Never rebuild the wordmark by typing mailaccess in Jost — the shipped outlines carry the tracking and weight break.

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Files

File	Asset
mailaccess-logo.svg	01 · primary horizontal
mailaccess-logo-stacked.svg	02 · stacked
mailaccess-logo-reversed.svg	03 · reversed, dark UI
mailaccess-logo-mono.svg	04 · single colour
mailaccess-logo-accent.svg	05 · single colour accent
mailaccess-wordmark.svg	06 · wordmark
mailaccess-avatar-dark.svg	07 · social 400
mailaccess-avatar-light.svg	08 · avatar light
mailaccess-icon.svg	09 · app icon
mailaccess-icon-accent.svg	10 · app icon alt
favicon-64.svg	11 · 64px
favicon-32.svg	12 · 32px
favicon-16.svg	13 · 16px

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