Monetization via Paid Naming Rights

AKA: Paid Version Names, Symbolic Ownership

Payments to get the rights of naming a version of the open source project (similar to "Android 8 Oreo" or "Ubuntu 18 Bionic Beaver"). Often one-time payments without many recurring options.

Requires:

• Setup of an sales page (auction or one-time sale)

Variants & Options:

• Major version name: naming the major version.
• Minor Version name: naming a minor version.
• NFT: selling every commit with higher prices for minor and major versions.

Platforms

• Auction platforms such as eBay
• GitNFT (Sell commits as NFTs)

Evaluation

Characteristics	Value	Note
Effort to set-up	Hours
Effort to maintain	None
Cost to set-up	Medium	Maybe cost for generation of NFT
Cost to maintain	Low	Maybe cost for hosting of NFT
One-time Income	Medium	Might increase with the "prestige" and competition for naming
Recurring Income	Low	Maybe through special payments in an DAO contract
Income Predictability	Low
Full income Threshold	100+	Assuming one minor version and many commits
Recipient	C
Additional Work	None	Maybe maintenance of website that lists versions and names
Visibility	Medium	Easy to oversee. Eye-catching names might increase reach
Necessity to pay	Low	Might increase with the "prestige" of the software
Entry Threshold	Low	Credit card is sufficient
Countervalue	V. Name
Scalability	Low	Scales with the number of commits and versions
Effort for marketing	Medium	Customers might find NFT or version name on other platforms
Competitors	None
Software types	Big SW	Better for famous and widely-known software