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GrowthLens is a curated pack of Agent Skills that give your AI coding agent the judgment of a growth strategist. Point it at a competitor, a landing page, or an online school — and get a structured teardown instead of a vague summary.

Skills are the missing piece for non-engineers. You don't write code; you give your agent a repeatable method. GrowthLens packages the methods marketers and analysts actually use — competitor teardowns, funnel audits, pricing analysis, offer breakdowns — as plug-in skills.

The problem

Marketers and analysts run the same analyses over and over — break down this competitor, audit this funnel, is this priced right, why isn't this page converting — and AI agents are great at the work. But ask a raw agent to "analyze this competitor" and you get a shallow summary of the homepage. There's no method, no structure, no prioritized output.

GrowthLens fixes that. Each skill is a battle-tested methodology the agent follows step by step, ending in a consistent, structured report.

✨ See it in action

You:   Analyze this competitor for me: lumio-lms.example
       — I sell to solo course creators and want to know where they're exposed.

Agent: [ competitor-teardown skill activates ]

       # Competitor Teardown — Lumio LMS
       ## TL;DR
       - Positions for AGENCIES, not solo creators.
       - Seat-based SaaS, \$99–\$499/mo, enterprise gated (sales-led).
       - Strong agency case studies; weak self-serve onboarding.
       - 🎯 Biggest opening: they've abandoned solo creators — that's your lane.
       ...
       ## 9. Strengths & vulnerabilities  (full table)
       ## Strategic read  (where to attack, in 2 sentences)

👉 Read the full example output →

🚀 Quick start

Option A — Claude Code plugin (one command)

In Claude Code:

/plugin marketplace add fjilvi-afk/growthlens
/plugin install growthlens@growthlens

Then just ask: "Do a pricing analysis of stripe.com/pricing" — the right skill activates automatically.

Option B — Any agent (clone & point)

git clone https://github.com/fjilvi-afk/growthlens.git

• Cursor / other agents: open the repo and tell your agent to read the relevant skills/<name>/SKILL.md before the task, or copy a skill's folder into your agent's skills directory.
• Claude Code (manual): copy any skill folder into ~/.claude/skills/ to make it always available.

Each skill triggers on plain requests — "audit this funnel", "break down their offer", "who is this product for?" — so you rarely have to name the skill.

📚 The skill catalog

15 skills, grouped by what you're analyzing. Click any skill to read its method.

🥊 Competitive & market analysis

Skill	What it does	Best for
competitor-teardown	Full strategic teardown of a competitor from their site	Battlecards, market maps
business-model-teardown	Reverse-engineer how a company makes money (Business Model Canvas)	Understanding the economics
pricing-analysis	Decode tiers, value metric, anchoring & monetization gaps	Pricing & packaging decisions
positioning-messaging-audit	Audit & rewrite positioning and homepage messaging	Sharpening your message

🎯 Funnel & conversion

Skill	What it does	Best for
funnel-audit	Map the acquisition→conversion funnel and find the leaks	Lifting conversion / lead-gen
landing-ux-review	Conversion-focused, scored UX review of a landing page	CRO, pre-launch checks
ad-creative-analysis	Break down ad hook, angle & awareness level; remix variations	Paid-social & ad research
social-proof-audit	Audit trust signals & flag fake/manipulative tactics	Credibility & trust on a page
email-nurture-teardown	Map an email sequence: timing, goals, angles, soft→hard-sell arc	Nurture, onboarding & launch emails

👥 Audience & content

Skill	What it does	Best for
icp-segmentation	Define the ICP & ranked audience segments (jobs-to-be-done)	Targeting & personas
seo-content-gap	Find topics/intents competitors cover and you don't	Content strategy
review-mining	Extract voice-of-customer insights & copy angles from reviews	VoC, competitor weaknesses

🪜 Offer & info-product

Skill	What it does	Best for
offer-teardown	Map the value ladder & grade the offer's strength	Info-products, courses, DTC
online-school-audit ⭐	Flagship: end-to-end teardown of a course/coaching business	EdTech & creator competitive research
webinar-funnel-teardown	Break down a webinar/masterclass funnel: reg page → pitch → offer → follow-up	Course & coaching launch funnels

👤 Who this is for

• Marketers & growth specialists who want repeatable, structured analysis from an AI agent.
• Business & competitive analysts breaking down competitors, funnels, and pricing.
• Founders & solopreneurs sizing up a market before they build.

No engineering background required. If you can copy a folder and type a request, you can use GrowthLens.

⚙️ How it works

Every skill is a folder with a SKILL.md file: YAML frontmatter (a name and a description that tells the agent when to use it) plus a Markdown method the agent follows. Agents load skills progressively — only the small description is read up front, and the full method loads when a skill actually fires. Long frameworks live in each skill's references/ folder. This follows the open Agent Skills specification, so the same skills work across compatible agents.

🗺️ Roadmap

GrowthLens is phase one of a small ecosystem for AI-assisted business analysis:

• Phase 1 — growthlens (this repo): the curated skill pack. ✅
• Phase 2 — growthlens-report: a CLI/web tool that turns a landing-page URL into a structured PDF report.
• Phase 3 — growthlens-mcp: an MCP server for competitive & business analysis your agent can call directly.

Star the repo to follow along. ⭐

🤝 Contributing

Got a teardown framework or an audit you run by hand? Turn it into a skill — you don't need to code. The contributing guide has a copy-paste template and a 7-step checklist. Good first contributions: a new analysis skill, sharper methods for an existing one, or reporting a skill that misbehaves.

📄 License

MIT — free to use, modify, and share. Built by @fjilvi-afk and contributors.