Marketing
July 18, 2026 · View on GitHub
Tell the guild's story: campaigns, content, and brand.
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Key: MAR · Cycles: none (brief-driven) · Panel: afo, nansel, kit
Purpose
Linear team description (paste verbatim — the settings field caps at ~255 characters, and this version fits):
Accepted marketing and creative briefs: campaigns, content, announcements, and brand assets. Every brief names its audience, deliverable, and where it ships. Product/UX design stays on Product; community relationships stay on Community. ======= Key:
MAR· Cycles: none (brief-driven) · Panel: afo, nansel
Purpose
Use this text verbatim as the Linear team description (new team, no description set yet):
Accepted marketing and creative briefs: campaigns, content, announcements, and brand or visual assets. Every brief names its audience, deliverable, and where it ships. Product and UX design stay on Product; community relationships stay on Community.
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What belongs here
- Campaigns and coordinated pushes (Octant Epoch 12 + Artizen Season 6 campaign, MAR-12).
- Content production: video guides (MAR-1), newsletters (MAR-14), social, showcases.
- Brand and visual identity work (GreenWill badge brand identity package, MAR-15).
activity:designon this team means brand and creative design. - Announcement and launch communications for any guild product.
What doesn't
- Product and UX design → Product.
- The funding pipeline a campaign supports → Growth (the campaign links the award or round, never tracks it).
- Community relationship work the campaign feeds → Community.
Workflow states
Backlog · Todo · In Progress · In Review · Done · Canceled · Duplicate
- In Review is the creative review step: a deliverable is reviewed against the brief's audience and message before acceptance.
- Deliberately no Triage: briefs are scoped on purpose, raw ideas stay in Discord until accepted. No state changes needed; this set matches the live Linear configuration.
Cycles
None. Marketing runs on briefs and campaign windows (epochs, seasons, launches), not sprint cycles. Due dates track the windows; the delivery-hygiene routine chases slippage.
Evaluator panel
<<<<<<< HEAD afo, nansel, kit (kit rejoins with the Linear seat re-granted at the 2026-07-13 capital sync; his Q3 stipend lane is Green Goods marketing presentations). Roster is confirmed in the Evaluator Panels Linear Document.
afo, nansel. This panel is thin; add a third member as the marketing roster grows. Roster is confirmed in the Evaluator Panels Linear Document.
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Templates
Templates live globally at the workspace level (steward decision 2026-07-18), not per team — create and apply them from linear-templates.md. This team's everyday shapes:
- Brief — the campaign or content piece (audience, purpose, scope, done-when). Use Artifact children for media sets (one child per graphic, video, or page).
Surfaces
- Discord:
#designfor creative review today; a dedicated marketing channel is an open decision. - Routines: delivery-hygiene, weekly synthesis.
- Common labels:
activity:marketing(campaigns, content),activity:design(brand/creative),protocol:*of the product being told about.