Marketing

July 18, 2026 · View on GitHub

Tell the guild's story: campaigns, content, and brand.

<<<<<<< HEAD Key: MAR · Cycles: none (brief-driven) · Panel: afo, nansel, kit

Purpose

Linear team description (paste verbatim — the settings field caps at ~255 characters, and this version fits):

Accepted marketing and creative briefs: campaigns, content, announcements, and brand assets. Every brief names its audience, deliverable, and where it ships. Product/UX design stays on Product; community relationships stay on Community. ======= Key: MAR · Cycles: none (brief-driven) · Panel: afo, nansel

Purpose

Use this text verbatim as the Linear team description (new team, no description set yet):

Accepted marketing and creative briefs: campaigns, content, announcements, and brand or visual assets. Every brief names its audience, deliverable, and where it ships. Product and UX design stay on Product; community relationships stay on Community.

origin/main

What belongs here

  • Campaigns and coordinated pushes (Octant Epoch 12 + Artizen Season 6 campaign, MAR-12).
  • Content production: video guides (MAR-1), newsletters (MAR-14), social, showcases.
  • Brand and visual identity work (GreenWill badge brand identity package, MAR-15). activity:design on this team means brand and creative design.
  • Announcement and launch communications for any guild product.

What doesn't

  • Product and UX design → Product.
  • The funding pipeline a campaign supports → Growth (the campaign links the award or round, never tracks it).
  • Community relationship work the campaign feeds → Community.

Workflow states

Backlog · Todo · In Progress · In Review · Done · Canceled · Duplicate

  • In Review is the creative review step: a deliverable is reviewed against the brief's audience and message before acceptance.
  • Deliberately no Triage: briefs are scoped on purpose, raw ideas stay in Discord until accepted. No state changes needed; this set matches the live Linear configuration.

Cycles

None. Marketing runs on briefs and campaign windows (epochs, seasons, launches), not sprint cycles. Due dates track the windows; the delivery-hygiene routine chases slippage.

Evaluator panel

<<<<<<< HEAD afo, nansel, kit (kit rejoins with the Linear seat re-granted at the 2026-07-13 capital sync; his Q3 stipend lane is Green Goods marketing presentations). Roster is confirmed in the Evaluator Panels Linear Document.

afo, nansel. This panel is thin; add a third member as the marketing roster grows. Roster is confirmed in the Evaluator Panels Linear Document.

origin/main

Templates

Templates live globally at the workspace level (steward decision 2026-07-18), not per team — create and apply them from linear-templates.md. This team's everyday shapes:

  • Brief — the campaign or content piece (audience, purpose, scope, done-when). Use Artifact children for media sets (one child per graphic, video, or page).

Surfaces

  • Discord: #design for creative review today; a dedicated marketing channel is an open decision.
  • Routines: delivery-hygiene, weekly synthesis.
  • Common labels: activity:marketing (campaigns, content), activity:design (brand/creative), protocol:* of the product being told about.