KPI examples for ecommerce

KPI examples for ecommerce, online shopping, internet sales, and so forth:

• Shopping Cart Abandonment Rate

• Average Order Value (AOV)

• Gross Profit Margin

• Percent of Returning Customers

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (CLV)

• Customer Retention Rate (CRR)

• Revenue by Traffic Source

• Revenue from Returning Customers

• Refund and Return rates

• Website Traffic

• Conversion Rate