Customer Spotlight Style
April 17, 2026 · View on GitHub
Style: Warm neutral case-study tone, human-centric contrast, outcome-led storytelling Best for: Customer stories, success recaps, case studies, user adoption highlights, partner narratives, brand stories, narrative recaps
Style Characteristics
| Property | Value |
|---|---|
| Background | Soft sand #f7f3ed |
| Text | Warm charcoal #2e2925 |
| Accent | Burnt orange #b8663d |
| Secondary | Clay #6d5d52 |
| Muted | Dust #8b7c72 |
| Tint | rgba(184,102,61,0.06) |
| Title Font | Space Grotesk, Noto Serif SC, sans-serif |
| Body Font | Inter, Noto Sans SC, sans-serif |
| Surface | Editorial case-study warmth |
Merge Note
This style now absorbs the previous role of retro-vintage.
retro-vintageandcustomer-spotlightoverlapped on warm narrative storytelling, sepia-adjacent palettes, and editorial card rhythm.customer-spotlightis kept as the canonical file because it handles a wider modern storytelling range while still fitting historical and retrospective summaries.
Template
The Team Stopped Rebuilding the Same Deck Every Week
The customer's workflow problem was not a lack of content. It was repetitive reconstruction. Once a shared template system replaced manual formatting, the team shifted effort from reassembly into review and interpretation.
Reuse improved quality because it reduced avoidable rework
Before vs After
Weekly reports moved from scattered note fragments and slide duplication toward one authoring path with stable visual defaults and faster stakeholder review.
6h
Saved per weekly cycle