SEO.md

May 13, 2026 ยท View on GitHub

SEO: Keyword Mapping

Goal: improve organic ranking and conversion with a focus on eBook sales and lead capture.

Domain Verification

The site includes domain verification meta tags for:

  • Google Search Console: <meta name="google-site-verification" content="GwKXjSPv8jfDW6ujzzrmT-BbY9cuDHVS0rD-N88WvcM" />
  • Pinterest: <meta name="p:domain_verify" content="699071a59134c23320fa27296e5d386b" />

These tags are managed in src/_includes/layout.njk and included on all pages via the base layout.

Updating Pinterest verification token:

  1. If the token changes, update the content attribute in src/_includes/layout.njk (line 9)
  2. Update this documentation with the new token value
  3. Rebuild and deploy the site
  1. Primary keywords per page

  • Home (/index.html)

    • Primary: "Brazil travel guide", "travel to Brazil guide", "Brazil travel tips"
    • Secondary: "Brazil itineraries", "Brazil safety tips", "things to do in Brazil"
    • Suggested meta title: "BrazilDecoded - Brazil Travel Guide | Tips, Safety, Itineraries"
    • Suggested meta description: "Practical Brazil travel guide with safety tips, transportation advice, must-see places, and itineraries. Buy the eBook or download the free Starter Kit."

  • Starter Kit (/free-starter-kit/)

    • Primary: "Brazil starter kit", "free Brazil travel kit", "Brazil travel checklist"
    • Secondary: "free travel guide Brazil", "Brazil travel PDF"
    • Title: "BrazilDecoded - Free Brazil Starter Kit"
    • Description: "Get the BrazilDecoded starter kit by email with safety tips, etiquette guidance, and a travel checklist."

  • Checkout / sales page (Hotmart/Gumroad)

    • Primary: "buy Brazil travel guide", "Brazil travel guide ebook", "Brazil guide book"
    • Use product pages with Product schema plus price and availability.

  • Contact (/pages/contato.html)

    • Primary: "BrazilDecoded contact", "Brazil travel guide support", "Brazil travel guide partnerships"
    • Description: "Contact BrazilDecoded for partnerships, customer support, or questions about the travel guide."

  • Thank-you (noindex)

    • Title: "Thank you - Request received | BrazilDecoded"
  1. Changes applied in this update
  • Titles and descriptions standardized to English for: index.njk, free-starter-kit.njk, contact.njk, thank-you.njk.
  • free-starter-kit.njk includes Product JSON-LD for rich results.
  • src/_data/site.json updated with English description and nav labels.
  • src/_includes/layout.njk provides WebSite and Organization JSON-LD plus OG/Twitter defaults.
  • src/sitemap.xml.njk includes changefreq and priority metadata.
  1. Recommended next steps
  • Map long-tail keywords by section (example: "7 day Brazil itinerary Rio and Salvador").
  • Create optimized content pages (blog/guides) to capture organic traffic.
  • Implement hreflang if you add multilingual content.
  • Submit the sitemap in Google Search Console and test pages with Rich Results.
  • Monitor traffic and conversions with GA4 and iterate on copy and layout.
  1. Monitoring and metrics
  • Starter kit form conversion rate, sales page views, organic CTR.
  • Recommended tools: Google Search Console, Google Analytics (GA4), Hotjar, Ahrefs or SEMrush.

If you want, I can add hreflang, title variants for A/B testing, or draft the first optimized content page (example: "7 Day Brazil Itinerary: The Essentials").