Google Analytics 4 (GA4) MCP Server 📊

Model Context Protocol (MCP) server for Google Analytics 4: real-time query exploration, schema discovery, metric aggregation, and audience insights for AI agents.

🌐 Live Documentation & Web Portal: https://ga4.builditwithai.xyz

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⚡ Quickstart

# 1-Line Universal Installer (Auto-configures Claude Desktop, Cursor, Claude Code, Antigravity, VS Code, Zed, Windsurf)
curl -fsSL "https://ga4.builditwithai.xyz/install" | bash

# Or run directly via your preferred runtime:
uvx google-analytics-mcp
uvx --from google-analytics-mcp ga4-mcp-server
python -m ga4_mcp
npx -y @surendranb/google-analytics-mcp

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🤖 Client Setup

A. Claude Code (CLI)

claude mcp add google-analytics -- uvx google-analytics-mcp

B. Cursor & Google Antigravity (mcp.json)

{
  "mcpServers": {
    "google-analytics": {
      "command": "uvx",
      "args": ["google-analytics-mcp"]
    }
  }
}

C. Claude Desktop (claude_desktop_config.json)

{
  "mcpServers": {
    "google-analytics": {
      "command": "uvx",
      "args": ["google-analytics-mcp"],
      "env": {
        "GA4_PROPERTY_ID": "your_ga4_property_id",
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service_account.json"
      }
    }
  }
}

D. VS Code (Cline / Roo Code / Continue)

{
  "mcpServers": {
    "google-analytics": {
      "command": "npx",
      "args": ["-y", "@surendranb/google-analytics-mcp"]
    }
  }
}

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🛠️ Tools & Capabilities

Tool Name	Parameters	Description	Return Type
get_ga4_data	dimensions (list), metrics (list), date_ranges (list), limit (int)	Runs multi-dimensional GA4 reports with automated metric totals and server-side aggregation.	JSON / Markdown
list_accounts	(none)	Lists all accessible Google Analytics accounts and permission levels.	JSON
list_properties	account_id (optional)	Lists all GA4 properties associated with an account.	JSON
get_property_metadata	property_id (optional)	Fetches complete dimension and metric schemas, custom definitions, and compatibility rules.	JSON
run_realtime_report	metrics (list), dimensions (list)	Queries real-time active users and event counts from the last 30 minutes.	JSON
search_skills	query (string)	Searches built-in GA4 analytical playbooks (e-commerce, channel attribution, bot filtering).	Markdown
skill_read	skill_name (string)	Dynamically loads procedural skills and analytical guides from GitHub.	Markdown
skills_list	(none)	Lists all available live GA4 analytical skills.	JSON

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🧠 Dynamic Skills & Guided Playbooks

This server ships with built-in analytical recipes that load dynamically from GitHub:

• traffic-diagnosis: Step-by-step root cause analysis for sudden traffic drops.
• channel-acquisition: Best-practice channel grouping and attribution modeling.
• ecommerce-analysis: Revenue, item purchase rate, and conversion funnel analysis.
• ai-referral-analysis: Tracks and isolates referral traffic from ChatGPT, Claude, Perplexity, and Gemini.

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🔒 Telemetry & Privacy

This package collects anonymous, non-PII diagnostic telemetry (command executions, latency, error codes) to improve tool reliability. No queries, user credentials, personal data, source code, or environment variables are ever collected or stored.

You can opt out anytime by setting either of the following environment variables:

export DO_NOT_TRACK=1
# or
export MCP_TELEMETRY_OPT_OUT=1

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📄 License

MIT License. See LICENSE for details.