2018-03-15.md

June 16, 2018 · View on GitHub

Book: Never use Futura

Douglas Thomas

Futura origin created by Paul Renner in 1927
Paul Renner's Futura Typeface is just one execution of a large idea that appears in hundred other fonts.
Geometric fonts born in the same period of Futura: Erbar, Kabel
In 1930 the preeminent French foundry, Deberny & Peignot, licensed a copy of Futura and released it under the name Europe.
Futura "redesign" from Bauer, completing the hegemony of idea, over the true product.
Frutiger created a customized version of Futura: Alpha BP. In his words "It is an attempt to create a more geometrical Futura."

Many of the subtle optical corrections Renner made for Futura, such as the tapered bowl or curved joints to open the counters, and differences in stroke widths. Renner's optical edits improved Futura's legibility at small sizes but made the typeface less systematic.

Build your brand big enough with Futura, and you can even sell your egalitarian, anticorporate utopia on the free market.

Supreme uses a logo that steals Kruger's subversive design.
The broad similarity in politics campaign design, especially on social media, may have contributed to the inability of each of the candidates to convince Americans of the uniqueness of his or her messages, and demonstrates that campaign design follows trends more often than it sets them. Perhaps each candidate wanted to fit in rather than stand out.
Wes Anderson is a big fan of Futura

Entartete Kunst: (Degenerate Art) an exhibition, held by the Nazis in Munich in 1937, designed to inflame public opinion against modernism.

"trying to use Helvetica Neue instead of Arial on Google Docs today - the system is just not built for it."
"restarting the semiotic cycle of hero worship."
"Socially well-adjusted type snob."